What 9 Million AI Answers Reveal About How Brands Get Cited

Turns out the folk wisdom was mostly folk.

Your Customers Stopped Speaking in Keywords

And that means a different optimization strategy

Why You Can't Measure AI Visibility

(And What to Do Instead)

Why YouTube Is Quietly Becoming Essential to Your AEO Strategy

Why Your Best Content Expires in Five Weeks

AEO is a timeliness game

The Rented Citation

Yes. Sometimes easy is too good to be true.

ChatGPT Just Changed What It Trusts

(And Nobody Got the Memo)

Why Influencer Marketing Is AEO Infrastructure, Not a Campaign

Why Your AEO Strategy Is Setting Your Ad Price

Your AI Visibility Problem Started at Training Time

A new report shows the shortlist is drawn before the search begins.

The AEO Case for Hitting Delete

The Counterintuitive Content Strategy That's Going to Annoy Your Entire Marketing Team

AI Search Has a Favourite Source: Named Humans

And what should you do about it?

The Single Biggest Lever in AI Search.

And Why Most People Waste It.

Why Your AI Search Optimization Isn't Working

It's Not What You Think

Can a $20 AI Tool Replace Your Agency?

The Honest Answer.

The Age of Black-Hat AEO

The Three-Engine Problem: Why AEO Is Not One Job

Is llms.txt Worth Your Time for AI Optimisation?

The big debate

Google's Search Results Page Now Works Like Netflix

And That Changes Everything About How You Get Chosen

Ranking Still Matters. Clicks? Not So Much.

What to Optimize for After Google I/O

Why Is Schema Markup Essential For AEO?

And what to do about it

AEO Just Got a Second Layer.

Most People Haven't Noticed.

How PR Became the Secret Weapon of AI Search

And I thought PR is dead...

How To Structure Your AEO Team

Regardless if you are 2 or 2000

Google Just Patented Search That Never Stops Searching

(And Your Content Calendar Just Became a Suggestion)